Marketing Research Guide
Subject Librarian
Andrea Harland
Webster Library LB 285-8
(514) 848-2424 ext. 7691
andrea.harland@concordia.ca
Feel free to contact me for research assistance, orientation sessions for groups or individuals, or to recommend purchases for the library collection.
Business School Links
John Molson School of Business
Centre for Instructional Technology (CIT)
Recent Acquisitions
New Databases
- Business Source Complete: Provides full-text to more than 1,650 scholarly business journals including market research reports and company reports from Datamonitor...
- Plunkett Research Online: Offers business intelligence, industry trends, statistics, market research, sales leads and corporate profiles for many US industries.
- Health and Psychosocial Instruments (HaPI): comprehensive bibliographic database providing information about behavioural measurement instruments...
New Books
Recent acquisitions: list of the latest materials acquired by Concordia University Libraries. Marketing related materials can be found mainly in the Hs.
Library Sources
Subject Guides
- Marketing -- Sources in
- Communication Studies -- Sources in (PDF) prepared by S. Poulin, Communication Studies Librarian
- Communication Studies -- Research Guide
- Entrepreneurship & Business Research
- Psychology -- Research Guide
Sources by Type of Info
- Articles
- Advertising Sources
- Company Info
- Country Info -- Reports & Profiles
- Demographic Data
- Country Info -- Export Import
- Market & Consumer Data
- Nonprofit Information
- Statistics (Canada, US & International)
Course Guides
- COMM 299: Marketing Yourself (e-Concordia)
- COMM 320: Entrepreneurship
- MARK 402: Marketing Research (PDF) -- Section D
- MARK 402: Marketing Research (PDF) -- Section CC & E
- MARK 453: Advertising (PDF) -- Section D
- MARK 453: Advertising (PDF) -- Section DD
- MARK 453: Advertising (PDF) -- Section C & CC
- MARK 465: International Marketing (PDF)
- MARK 492: Cross Cultural Communications (PDF)
Online Resources
Marketing Databases: Listed here are online resources (mainly subscription databases) of interest to the field of Marketing
Web Sites
Associations
- Canadian Marketing Association (CMA)
- Institute of Communication Agencies (ICA): Canadian association. See Publications link, some are free and online, including Best Practices publications, ICA Glossary of Media Terminology, and the guide "Getting a TV Commercial to Air"
- Association of Canadian Advertisers (ACA)
- Marketing Research and Intelligence Association (MRIA)
- American Marketing Association (AMA)
Standards & Regulations
- Competition Bureau, Canada
- Advertising Standards Canada
- CMA - Regulatory Affairs
- Advertising and Marketing Law in Canada (book)
Advertising, Marketing & PR Campaigns & History
- Cassies Case Library: Canadian advertising award winners.
- PRSA's Silver Anvil Winners: Public Relations Society of America award for excellence in public relations.
- Ad Age Advertising Century: 20th century advertising
- Emergence of Advertising in America: 1850-1920
- Ad*Access: US & Canadian print advertising from between 1911 and 1950
- HarpWeek - 19th Century Advertising History
- Ad Council: Historic Campaigns Public service advertising campaigns
Industry News
- Marketing Magazine - CANADIAN: Fulltext online / Print edition (with images) / Website (newsletter & feeds)
- Strategy Magazine - CANADIAN: Fulltext online / Print edition (with images) / Website (additional content)
- Advertising Age - US: Fulltext online / Print edition (with images) / Website (additional content)
- Brandweek - US: Fulltext online / Website (additional content)
