Marketing - Library Sources
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Selected Topics: Consumer Behaviour / Consumer Satisfaction
The following is a list of some sources on consumer behaviour and consumer satisfaction. More resources can be found in CLUES, Concordia Libraries' Online Catalogue, using the subject heading links below
- The Canada/USA report: a comparison of the Canadian and USA populations, their lifestyles, product usage, and media habits: REF HF 5415.32 C36 2005
- Handbook of customer satisfaction and loyalty measurement: HF 5415.335 H55 2000 WEB 4th floor
- Handbook of consumer psychology: REQUEST
- PMB...readership volume (current readership data for Canada: REF HF 5415.33 C2P67 WEB
- The satisfied customer: winners and losers in the battle for buyer preference: REQUEST
- Understanding the consumer: HF 5415.32 S95 2003 WEB 4th floor
- Subject Headings: Consumer Behavior, Consumer Satisfaction, Consumers, Consumer -- Attitudes, Consumers' Preferences, Consumers -- Psychology, Consumers -- Research
page last updated on: Tuesday 16 October 2012
