Selected Topics: New Product Development / Branding

The following is a list of some sources on new product development and branding. More resources can be found in CLUES, Concordia Libraries' Online Catalogue, using the subject heading links below

• The brand marketing book: creating, managing and extending the value of your brand: HD 69 B7M373 2000 WEB 4th floor
• New food product development: from concept to marketplace: HD 9000.5 F86 2005 WEB 4th floor
• Product lifecycle management: 21st century paradigm for product realisation: HF 5415.155 S83 2005 WEB 4th floor
• The product manager's handbook: HF 5415.15 G636 2006 WEB 4th floor
• Global brands: the evolution of multinationals in alcoholic beverages: HD 9350.5 L66 2007
• Global brand integrity management: ONLINE
• Subject Headings: Brand Name Products, Branding(Marketing), New Products, New Products -- Marketing, New Products -- Management, Product Life Cycle, Product Management