How to evaluate media · Evaluating · Help & how-to

Authority/authorship

Who created the work (e.g. broadcaster, publisher, government)?
Can you locate the original source of the image? Tools such as Google Reverse Image Finder can help you locate the source of an image.

How current is the information and coverage?
Can the same information or images be found through other reputable sources or sites for confirmation?

Has there been sufficient time for accurate analysis and understanding of the topic? News reports may require time for follow-up; consider the depth of information when searching for substantive sources.

For what purpose was the material created (e.g. entertainment, educational, promotional, commercial, professional)? Consider where and how the image is being displayed and why.

Is the image staged, re-enacted, or authentic? Are the news reports genuine or are they satirical?
How does that impact the transmission of information?

Is the information presented in an objective manner or is it biased? Edited or altered photographs and films are examples of how media can transmit selective information.
Determine the intent of the information and whether it represents a particular or biased opinion. Images and sounds may be altered or manipulated; practices such as voice-over narration, framing, editing, and lighting can be used to shape a particular point of view.
Compare a cross-section of different media sources to help determine accuracy.
Are different points of view offered? Are conclusions supported by evidence?